After getting the rights to the name Bolt, we were ready to get started. It was important that this logo go well with another one of James' projects: Yarn. He wanted the two logos to compliment one another, but also wanted Bolt to contrast with Yarn's cute kitten logo, to create some dynamic visual magic.
The logo they had been using as a placeholder was a nice, bright pink that complimented Yarn's pretty electric blue really well, and we both wanted to keep that color and run with it. I began by sketching out a few concepts that I thought would tie Bolt and Yarn well together and make good use of the color. I also wanted to play around with some overlapping between the two to create a nice purple, making the two really blend together and make something new altogether.