I redesigned our ‘how we calculated your offer’ page to repeat the seller’s home information back to them, and show them the comps we looked at when determining their offer. The purpose of repeating their home info back to them is to remind the user of what they entered, what we saw, and allow them to catch any mistakes or omissions they may have made when telling us about their home.
The new offer page shows the Opendoor offer against a traditional homesale so that sellers can easily see what costs they will incur each way. It helps to remind sellers that in a traditional sale, you’re not just paying the 6% real estate agent fee, you’re also covering repairs, seller concessions, closing costs, and more.
We also created a decline offer option to accompany our previous exisitng accept offer option. If a seller isn’t interest in Opendoor, we don’t want to bother them, but can instead gather their feedback through the decline flow I created. It allows sellers to select from a predetermined list of common reasons sellers decline, and also a free form text input to tell us in their own words what we can improve.
If a seller isn’t quite ready to decline, we also allow a feedback loop where sellers can inform us if they feel they misvalued their home. For example, if a seller has made large upgrades to their home they may want to send us photos and information about those upgrades to consider.
Check out the Invision prototype for this project.