I began by completing a competitive analysis for Udemy's homepage. I wanted to explore other sites that curated well, and how they chose to curate their content both by level and also by type of collections. I noticed that sites that felt most engaging showcased content at different fidelity, and had some similar set of ingredients. I began to build out what I called an 'Anatomy of a Homepage' - deconstructing the websites I had analyzed down to their IA, and applying that IA to Udemy's content.
The above wireframes are Airbnb, Etsy, Skillshare, and Highbrow — their elements are replaced with corresponding Udemy elements (where Etsy might have an item, we have a course card). This is to give an idea of what our home page might look like employing different IA approaches and implementing the various segments we had pieced together previously from our competitive analysis.